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Home Media Releases Zorgvliet wines in partnership with Indian company
 

Zorgvliet wines in partnership with Indian company

 
 
Zorgvliet wines in partnership with Indian company

10 October 2007

Zorgvliet Portfolio is pleased to announce that a Memorandum of Association has been signed with the Bird Group, one of India’s largest conglomerates in the travel and information technology arena.

The agreement has been set up to facilitate the distribution of Zorgvliet wines in the Western Cape, together with the establishment of bilateral tourism between the two countries. The agreement will further cement Zorgvliet’s approach of vertical integration in wine marketing.

According to Mac van der Merwe, Chief Executive: Zorgvliet Portfolio, “the agreement with the Bird Group, which has an extensive footprint across India, will create a marketing channel for Zorgvliet and other, similarly-positioned South African wines.”

Van der Merwe added that the first phase of the business plan will focus on extending both the Zorgvliet and South African wine brand awareness in India.

An intensive campaign is in place, including attendance at a number of prominent events such as the Expat Golf Cup held in Delhi at the end of October.

“Through their local knowledge and networking, the Bird Group is adding considerable value. Negotiations for the listing of Zorgvliet wines with the Taj Hotel Group and various other five-star hotels are already being conducted.”Van der Merwe went on to say that the Indian economy is growing at 9% with the growth for last quarter at 9.2%. “There has been a growth of 40% in imported wine consumption, from 120 000 cases to 170 000 in 2006/ 2007. However, finding the right importer is a major exercise, which we are also currently finalising to ensure that we are able to meet the growing demands for our wines.”
 
 

Zorgvliet Portfolio Links

 
 
Riviera on Vaal Hotel & Country Club
 
Luxury Johannesburg boutique hotel and conference venue on the banks of the Vaal river in Gauteng, South Africa.
 
Riviera on Vaal Hotel & Country Club
 
 
 
 
Ka’Ingo Private Reserve & Spa
 
Ka'Ingo Private Reserve & Spa is South Africa's latest Big 5 Private Reserve; more than 4 000 head of game share the reserve.
 
Ka'Ingo Private Reserve & Spa
 
 
 
 
Zorgvliet Vineyard Lodge & Spa
   
  Zorgvliet Vineyard Lodge & Spa situated in Stellenbosch is perfect for weddings, functions and other corporate events.
 
Zorgvliet Vineyard Lodge & Spa
 
 
 
 
Zorgvliet Wines
   
  Zorgvliet Wines offers a selection of fine wines of which current ranges include Zorgvliet, Silver Myn and Le Pommier.
 
Zorgvliet Wines
 
 
 
 
St. Andrews Travel
   
  St. Andrews Travel are a multi award winning Indepedent Travel Agency Group based in Bolton , Lancashire , United Kingdom.
 
St. Andrews Travel
 
 
 
 
Sure Zorgvliet Travel
   
 

We offer best of both worlds whether you travel for business or pleasure, Sure Zorgvliet Travel is your al encompassing travel agent.

 
Sure Zorgvliet Travel
 
 
 
 
Riviera on Vaal Country Club
   
  The Riviera on Vaal Country Club is an 18 hole golf course situated on the banks of the Vaal River.
 
Riviera on Vaal Country Club
 
 
 
 
Le Pommier Country Lodge
   
  Luxury Cape winelands accommodation and restaurant in the heart of the Stellenbosch wine route overlooking the lush Banhoek Valley.
 
Le Pommier Country Lodge & Restaurant
 
 
 
 
MV Communications
   
 
MV Communications is the official public relations marketing company for Zorgvliet Portfolio.
 
MV Communications
 
 
 
 
Zorgvliet Property Developments
   
  Zorgvliet Property Development has developed fractional ownership packages at the 950-hectare Dinkweng Safari Camp in the malaria-free Waterberg region.
 
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Matthews Restaurant
   
  Matthews Restaurant, overlooking the Vaal River, caters for all your dining needs. The restaurant offers a relaxed yet elegant ambience.
 
Matthews Restaurant
 
 
 
 
Inyama Grill House
   
  Overlooking the scenic Vaal River, the guest can enjoy the relaxed atmosphere with family and friends, with the breathtaking view to complete the experience.
 
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Zorgvliet Spa
   
  The luxurious Zorgvliet Spa offers a wide variety of treatments guaranteed to leave you relaxed and revitalized.
 
Zorgvliet Spa
 
 
 
 
Zorgvliet Weddings
   
  If you are looking for an ideal setting for a dream wedding, Zorvliet Weddings offers the ultimate in wedding planning.
 
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Murphy Kids
   
 

Murphy is the kiddies club for the Zorgvliet Portfolio as well as the mascot for the kiddies programs.

 
Murhy Kids
 
 
 
 
PH King George
   
 

In the heart of the Garden Route, nestled at the foot of the Outeniqua Mountains, the Protea Hotel King George quietly treats its guests to superior quality.

 
PH King George