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The Zorgvliet Portfolio Board of Directors decided two years ago to pursue positive value adding alliances and associations with role players in the leisure and hospitality industries. Present evaluations of such opportunities in South Africa and abroad has set the Portfolio up for a new exciting period of growth. The asset base and management’s operating acumen will be harmonized in a drive leveraging the 2010 platform within the Group's unique structures.
Smaller leisure groups can find value in building associations with counterparts operating within similar business environments with fitting operating standards.
Zorgvliet Portfolio is becoming a truly international operating business with a strong base for future growth. The story behind the Zorgvliet brand and the successes of Zorgvliet Wines in many valuable and exclusive markets are supporting the vision of becoming a South African brand with an elite local and international following.
Zorgvliet Vineyard Lodge & Spa and Ka'Ingo Private Reserve & Spa have been part of African Pride Hotels Group for the past two years. The association was recently terminated and the door is now open for the Portfolio to direct its efforts on synergies between business units operating in focused market segmentation and most valuable clients.
Zorgvliet Portfolio is reaping the benefits of an associated internet marketing division. MV Communications is the driving force behind successful internet and web based sales and marketing projects. These efforts are supported by the building of a quality client data base and creating substantial intellectual value in the organisation. The Company's 18 websites are managed as paramount marketing tools. MV Communications is in its own right evolving as a business unit rather than a support structure.
Due to the positive outlook on South Africa's situation and future, Zorgvliet Portfolio is considering various new South African projects. Zorgvliet Portfolio is finding its feet moving through a minefield of factors limiting investment in certain sectors and regions in South Africa. There is a strong belief that even with the challenging investment environment; South Africa still presents growth opportunities.
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