Zorgvliet Portfolio considering International Markets
April 2008
Zorgvliet Portfolio is becoming a truly international operating business with a strong base for future growth. The Zorgvliet Portfolio Management is diligently pursuing brand extension opportunities in the local and various international markets. The story behind the Zorgvliet brand and the successes of Zorgvliet wines in many valuable and exclusive markets, support Zorgvliet’s vision of becoming a South African brand with an elite international following.
The future growth of the Zorgvliet Portfolio will be based on value adding operating units functioning under the Zorgvliet umbrella and unlocking positive synergies. Exciting projects in countries such as Mauritius and Australia could further enhance to the appeal of Zorgvliet Portfolio offerings.
The Portfolio is considering the redistribution of its resources to harness high ground opportunities. Zorgvliet Portfolio took a decision two years ago to pursue positive value adding alliances and associations. The association with Boutique Hotels International is an example of this strategy. Current evaluations of similar opportunities in South Africa can set the company up for a new and exciting period of growth. The Portfolio’s asset base and management’s operating insight will together drive the 2010 platform within the group’s unique structures.
Zorgvliet Portfolio is now reaping the benefits of a related internet marketing division. MV Communications is the driving force behind successful internet and web base sales and marketing projects. The consistent building of a quality client database is supporting these efforts and creating substantial intellectual value in the organisation. The company’s 18 web sites are being managed as paramount marketing tools.
Based on a positive outlook on the South African situation and future the Portfolio is considering various new South African projects. Zorgvliet is finding its feet through different factors that limit investment in certain sectors and regions in South Africa. There is a strong belief that even within the current depressing investment environment; South Africa still presents a platform for growth.
Zorgvliet Property Development has developed fractional ownership packages at the 950-hectare Dinkweng Safari Camp in the malaria-free Waterberg region.
Overlooking the scenic Vaal River, the guest can enjoy the relaxed atmosphere with family and friends, with the breathtaking view to complete the experience.
In the heart of the Garden Route, nestled at the foot of the Outeniqua Mountains, the Protea Hotel King George quietly treats its guests to superior quality.
